Color Personality Technology

When applied and used properly... Personality Color Technology
will dramatically improve the quality and effectiveness of every single
human relationship You experience from this point forward....from now on.


This Technology really works!

There have been many studies on Personality Traits, but people understand
colors and can remember Color Personalities as easily as they remember red,
green, yellow and blue. And you can easily learn to use Personality Color
Technology to increase the size of Your Network Marketing Business.

The Basics Of Personality Color Technology

To start with....the good thing about Personality Colors is that it makes You
Listen to the other person. The first thing You have to do is Drop Your Agenda....
You Must Stop Trying To Get this person Into Your Deal.....You have to
tune in and start really listening to what You are hearing them say.

Why mention personality types? Because if you know how to relate to each person
that you talk to, you will be more successful. You will know what they like and dislike,
thus helping them to like you more!

First... let's give credit where credit is due. Scott OBrien has been following
the teachings of people like Mr. Michael Dlouhy and Mr. Richard Dennis and
Personal Color Technology is discussed at great length, but this article originally
was created by Clyde Batten and condensed by Scott to highlight some of the
key points about Color Personalities.

Indirect Direct Open Yellow Indirect and Open Blue Direct and Open Self- Contained Green Indirect and Self-Contained Red Direct and Self-Contained

YELOW PERSONALITIES Yellows are Open and Indirect with their feelings. They make up about 35% of the population. Men and women who are Yellow Personality Types are the Supportive Nuturers of the World. They are often stay-at-home moms and dads (SAHM's and SAHD's), doctors, nurses, schoolteachers.....UN workers and "Daytime-Full-time" Care-givers. They give from the heart.....they give and give and give. Just like the Energizer Bunny.....they never run-out of giving. For this reason they often don't have time for themselves, because they give to everybody else. Yellows build some of the largest organizations in Network Marketing ... WHEN they believe they can do it. When you feel you are talking to a Yellow Personality... From the sound of that first "Hello..... OBrien residence"....immediately slow down the pace and I go into Yellow Modality. Like slipping on a comfortable pair of furry slippers and ease into a conversation about their favorite topic - FAMILY just to put them at ease. Slow the pace of the conversation. Put a lid on Your excitement. Speak more softly than You normally do, especially if You know You are a Blue. Yellows interpret excitement as hype, and that You're trying to sell them something. Don't tell Yellows about the money they can make....it will only turn them off. Instead, visit with them like You would a neighbor over the "backyard fence." Skip the business. Talk about their family.....their kids or grandkids....talk about their family vacation. How to spot a yellow personality... Yellows will usually being wearing a big warm smile. Their voice modulation will be soft and pleasant. They love to dress casually and are very comfortable with themselves and the way they look. If the Yellow is a little overweight....it is not a big deal. They will usually have pictures of their family in their office. They walk at a relaxed slower pace....everything they do is at a relaxed and slower pace. Yellows think in terms of words like "feel"...."teamwork and togetherness"...... "they will and can help You with whatever You are trying to do." Yellow Strengths: 1. Yellows are awesome people....everybody loves a Yellow. They are the best listeners and are easy to get along with and they are team players. 2. Yellows are dependable and patient. They are the world's best at nurturing and caring for others......this is probably the best quality to have if You want an awesome builder on Your team. Weaknesses: 1. The Yellow Personality is overly sensitive. They tend to internalize everything and when things don't quite go right, the Yellow Personality will naturally assume it is their own fault and usually withdraw themselves and become unavailable. 2. They will buy other people's stories and excuses. 3. Yellows don't take rejection well and tend to take No personally. Don’t Tell Yellows About The Money They Can Make....It Will Turn Them Off..... Instead, visit with them. Skip the business. Talk about their family, their kids, their vacation. Yellows have a difficult time working in Unilevels and stairstep breakaway-type compensation plans. They need to be in a plan where you can put people under people and people under people. They’re best in any kind of “infinity” plan that pays them to work deep rather than wide. They like to help others and will have big team. KEYWORDS FOR YELLOWS - Teamwork, together, relationships and family. The dislikes of the Yellow are pushy people, bullies and conflict BLUE PERSONALITIES Blues personalities are Open like the Yellows but are very Direct with their feelings. In fact Blues are the most Direct people on Earth. You will always know exactly where You stand with a Blue person. If they love you... You they will tell You! The most important thing is expressing their feelings as they occur regardless of the consequences. They make up about 15% of the population. BLUE’s “just wanna have fun” and are also known as the Fun-loving Promoters often finding themselves in positions and Life situations where their "Million Dollar Personalities" can come shining thru. Blues are more "right-brain" functioning than any other Color which makes them, highly Creative and Intuitive. Because they process data so quickly Blues tend to create a whirlwind of activity around themselves. They are also very "family-oriented" and place a very high premium on friendships and loyalty. The worse thing You can do is betray a Blue's trust in You. Because they are so open and direct, they are always exposing their vulnerable side to their friends within their "circle of trust." Blues are thrill seekers and love to drive fast. Their cars are anything that is "nifty" with lots of "pick-up" and a sleek look to it. Most Blues will need to go to Driver's School at least once to get their drivers license back. Life is a Party....Mash down on the Gas and Let's Get This Party Started is their motto. Blues are Impulse buyers and shoppers who almost always suffer from buyer's remorse a day later. Their minds always operate at least five times faster than everybody else's. Each Blue is living at the center of their own little vortex of chaos and confusion. Blues are highly exciteable and usually talk very fast and are comfortable caring on more than one conversation at a time. Blues cannot live without multi-tasking and consider it time wasted if they are not doing at least 4 things at once most of the time. They're almost always in a sales business of some kind. With a "Million Dollar Personality" and their winning dispositions most Blues are on full tilt and usually always at least selling themselves and what they are into at the time.They jump from program to program to program, looking for fun. Blues are the planet’s most creative people. A Blue sees the big picture instantly. They don't need or want all the details. Blues can eat an elephant, but not at one meal. How to Spot a Blue Personality... Blues are very animated when they express themselves. They use lots of "body english" with lots of facial expressions. They are almost always flashing colorful dressers. The Hawaiin shirt was made for the Blue on vacation. Blues are stylish dressers and considered flambouyant by others of more modest taste. If You find yourself in a Blue's office....You will see lots of pictures of the family and the walls will be covered with awards denoting their acheivements. When You shake hands with a Blue You will experience a firm and positive grip that lets You know there is someone behind that handshake that You can count on. If You look around their desk You will probably see lots of Post-its and sticky notes. This will be the Blue's way of keeping "important things" in the front of their mind... trouble is... so many things are important hence sticky notes will be everywhere. There will be a kind of Order to the Chaos that only the Blue will understand. When You eat out with a Blue You usually have to wait on them because they are usually so busy talking they forget to order. Look for the Blue to routinely order the most expensive thing on the menu. They will consume their food quickly while carrying on a conversation during the entire meal. Blues will very seldom ever read every word of something You write them. Blues are multi-taskers and skimmers when they read. Knowing this about themselves, they naturally assume the rest of the world is like they are, so when a Blue writes You an email it will be full of bolded words and highlighted words (not unlike this correspondence). Now the bolded words are the important stuff that the Blue is afraid You will miss if You skim all the time like they do. There always be a PS, a PPS and sometimes even a PPPS because there is something they remembered at the last minute that is important but they don't have time to redo the entire email. Blues simply don't understand that most people (Yellows and Greens) will carefully read everything anyway and don't really need all of the super punctuation to get their meaning. Strengths: 1. Blues are awesome people....they are after all the "Fun-loving Promoters" if it can be sold a Blue will sell it even if they have to dance in the middle of the room with a lampshade on their head to show You what a great idea it is. And they, as You can probably tell from this writing are very creative and innovative. 2. Blues are almost always enthusiastic and bubbly with their personality. They are the "life of the party" and are always good for morale in any organization. 3. Blues are motivators and are extremely convincing because of their zeal and conviction to what they believe in. Blues are natural team players who enjoy sharing their wealth and success as well as the limelight with their team mates. Blues love to say hey ....We Did It....We Won! Weaknesses: 1. The Blue Personality is unorganized and scattered in their thinking and approach. They are very poor on follow-up and often have to learn that there is something more than just making a good first impression....it is called the "rest of it". Show a Blue how to use things like autoresponders to follow-up with. 2. Blues live in the "here and now" in the midst of a sea of chaos and confusion which they have created because they don't know how to manage their time well and, because they have been doing it that way and just responding to whatever "comes up" for so long ..... for them that's just the way it is. Teach Your Blue friend how to use a Day Planner so they can actually keep their appointments and they will gradually begin to see that life can be different. Despite all the fun Blues have....life quite often is very stressful for them because of their "self-perpetuating" chaotic behavior. 3. Blues lack focus and are easily distracted because they feel the need to respond to every new piece of data or every good idea they have. As brilliant as they often appear to be, they have trouble staying on task and ever actually getting any one thing actually finished and complete. More often than not their good ideas and great ambitions end up being littered all over the living room floor like children's toys. Teach a Blue to "quiet their minds" and to focus on just one thing, and You will take a great salesman to that SuperStar Level. Show the Blue Your team and the system You are using to build it with. Let them know right away about the Money and all the Travel Bonuses they will receive for excelling in the business. Show them pictures of Your last convention or snapshots from the deck of the Caribbean Cruise You won for being Salesperson of the month. Find a way to get the Blue to focus and "keep their eye on the prize." KEYWORDS FOR BLUES - fun, awesome, and excitement. The Blue's dislike not having fun, facts and figures, too much detail, being alone and did I mention, not having fun! GREEN PERSONALITIES The Greens are Indirect like the Yellows but are Self-Contained with their feelings. They make up about 35% of the population and are also known as the Cautious Analyzers. The Green is the "intellect" as they are the most "left-brained" of all the Colors. This "left-brained" hemisphere preference gives most true Greens a tendency to be very logical and analytical. They are paragons of intellect and reason and much prefer to trust these faculties over something as whimsical and changing as human emotion. Most Greens lead lives built around logic and facts experiencing difficulty expressing emotions or sharing their feelings with others. They're the skeptical, analytical people. Because the Green Personality experiences a felt need to be "accurate and right" about things they do.....they sometimes have a tendency to over analyze before decision making, they often suffer from "analysis paralysis" which often has them appear to be procrastinators. Greens Are Very Thorough Once however, they make up their minds they never....ever, ever change as they stick to their decisions. So the nice thing about getting a green person on your team is... they will never quit. How to Spot a Green Personality... Greens will usually wear formal conservative clothes. Though not a typical stereo-type of every Green; one could expect the Green to be the gentleman in the horn-rimmed glasses who is balding or sports a crew cut. If he is technical.....look in the shirt pocket for one of those plastic pouches that he can neatly carry all of his pens and pencils in without soiling his shirt. Green women are equally conservative and formal in their dress, will always style their hair very conservatively. Everything about her will suggest a controlled and "buttoned down" kind of approach to life. The term "letting your hair down" might apply as good advice to Green women who certainly could benefit from such behavior from time to time. Prim and proper is another good word picture for the Green profile. They generally walk very stiff and erect. They are almost always totally expressionless because Greens never give away even a hint of what is going on inside. Having or wearing a "poker face" is a lot like being a Green. Greens are uncomfortable with expressing their feelings so they almost never show them. Inside a Green's office You can generally expect to find things that let You know they are a "company man/woman".....there will be pictures of the home office and maybe a few pictures of them with the boss in a very formal pose or setting. They will almost always have a globe on a stand or table in the office and quite often an area map on the wall. The office will always be very neat and everything will have a place and nothing will ever be out of place. Greens routinely use very effective systems to manage their time and their appointments. Everything is scheduled and orderly because the daily routine is very important. Their handshake is slow and soft....not unlike holding a dead fish. Here again this is because Greens do not typically exhibit any expression of emotion. There is just as much going on inside a Green as there is anybody else but they just have learned very early in life to surpress the expression of emotion. When You eat out with a Green You invariably find them ordering the special of the day. They eat in a structured way and stack their dishes when they have finished and with the knife and fork crossed as a sign to the waiter to remove them as soon as possible. Strengths: 1. Greens are awesome people....they are the most organized of all the Colors. They are great planners, dependable and task-persistent. After all they are the "Cautious Analyzers" and their favorite activity is creative problem solving. The Green will fully realize the potential of the Blue's creative ideas by getting them to work. 2. Greens are absolutely the best on follow-thru and are very accurate and precise in their methods because they have collected all the facts before they make their move. 3. Greens are very commited and never ever give up once they start. They understand the importance of building a system and are the best at perfecting a systematic approach to doing things. They will always do it by the book....they will always do it by the numbers so they are more consistent in their results than any other color. Weaknesses: 1. The Green Personality will over analize everything. 2. Greens are difficult to please and can be very "stand-offish" in their demeanour. 3. Greens tend toward the dark side of things and often "see the glass half-empty" as they are somewhat pessimistic about people. They tend to see why things won't work out. 4. Greens tend to perpetuate negative situations by the way they see things and by the way they speak their reality into existence with disempowering speech like.... "if this works out", "maybe this will look better in a couple of days", "we will try to get this to work out", "we'll see how things look and then get back to You". You can be a very helpful resource to most Greens by just pointing out to them how they tend to set themselves up for dissappointment by the way they "language their reality into existence" and You can point that out with the phrases mentioned above. Encourage the Green to start to consider phrases like those and words like...try, maybe, possibly, we'll see, we hope etc. This will help them to become aware of their speaking. This is the very best coaching and mentoring You can offer a Green. When trying to approach a Green Personality... you will need to show them a lot a facts and you will most likely never sign them up the first day. Just keep delivering the more information and when they finally see it... they will join and stay forever. Greens don't generally put their trust in people. Greens probably more often than not see people as the reason why things get "screwed up" and are generally looking for ways to avoid them or take them out of the Success Equation as much as possible, thereby mimimizing the element of risk. KEYWORDS FOR GREENS - Why, graphs, charts, research, exactly. Dislikes of the Green are pushy people, no facts, and being late. RED PERSONALITIES The Reds are Direct like the Blues but are Self-Contained with their feelings like the Greens. They make up about 15% of the population and are also known as the Dominating Controllers. The Red is also "left-brained" like the Greens. This "left-brained" hemisphere preference gives Reds a very logical and analytical approach to everything. Feelings always come second (if at all) to the logical choice that needs to be made. Reds view people who cater to their emotions as soft and weak. Reds know that if you get married, you're supposed to have kids. If you have kids, you're supposed to go on vacation. End of story. Don't want to talk about it. But they always want the bottom line and they want it now. They will ask pointed questions and you better have a brief to the point answer. This in the case of the Reds, is what we mean by being very Direct. Most Reds experience an all but overwhelming need to be in control of everything. In any group they will be the "big dog" in the pack. If they are not the "big dog", then their one desire is to learn how to become the "big dog" in the pack. The Red will build and fashion their world around themselves in such a way that everyone in that world will be there to serve a function of some kind according to the way the Red sees things. You have to "fit in to get in"...."to the Red's world" according to their needs and not yours. Reds Are Driven By The Need To Live Large And To Be In Charge Red Motto: Get Out Of My Way Now! In every respect with the Red it is "my way or the highway“. A Red Person when they drive, have a habit of honking their horn and and making loud comments on how other drive... How to Spot a Red Personality... In a crowd or group of any kind always look for the one person who is sitting in the power center. They will almost always automatically collect around themselves a constellation of associates who kinda orbit the Red in the center of the group. If You are at an event and happen to look on stage for the power center it will be readily discernable. There will be an almost invisible "pecking order" established. If You join a group for a "power lunch" type meeting; just look to see who seems to have commandeered the most room at the table with their elbows or how they have laid their belongings out on the table as if to say this is my territory. Red men and women always dress for Success. They wear designer clothes and they will always accessorize with things like Rolex watches or very expensive handbags and gloves. Everything must have a recognizable designer label on it. Reds will most often wear solid colors which denote more power than designs or checks or plaids. Designer clothes from head to toes.....that's a Red. This is their badge of identity that gets them the recognition they crave. Social status is all important for these people. Their house will be bigger. Their neighborhood will be better. Their automobiles will be faster and more expensive than yours. Strengths: 1. Reds are awesome people....they are the best negotiators. They have boundless energy and are human dynamos when it comes to work and building something of substance and value. Reds have built some of the largest and most successful companies on the planet. Donald Trump is a Red, he wakes up every morning at 4:00 A.M. .....need I say more. 2. Reds have undaunted self-confidence, are natural born risk-takers who don't require outside opinions to take action. They are independent and are people of action who are always ready to do the next thing to have things work out. 3. Reds have a very clear sense of purpose and can very readily impart their vision to others. At the head of every organization there is usually a Red who is there with their vision pointing and leading the way for everybody else to follow. Weaknesses: 1. Reds in a one word description are EgoManiacs. They are domineering which is a lot more than just being a dominant factor. Because they are so driven and so self-confident they are usually totally uncoachable by others. A Red Mentor can often manage to offend and alienate everyone in the group and end up disbanding the group and the calls because no one would just "bow down" and accept his edicts about how things should be run. Not open to any suggestions about anything that had to do with the company. Every meeting becames a "contest" and may cause people in the group immediately leave because there is just too much egotism and testosterone to ever really get anything done. 2. Reds are prone to temper tantrums and blow ups from time to time. It seems so often the only emotion they will allow themselves to experience is anger. Which makes for poor leadership. Sponsoring a Red personality... Money, money, and more money, power, control and they are too the point. Red's hate indecision, chit-chat and the feeling of losing control. Recognizing one key fact, and that being that the Red has a monumental ego. The easiest way to sponsor them into Your business is to let them think that You need them. Always focus on the money. Talk about the money by mentioning amounts. Mention that You are in touch with the top earners and that You have access to them. Show them Your team, any awards or citations You might have received and let them see Your system and how it works. Stroke their ego as much as You can. Sell them close them....as this is something Reds love and they expect it (afterall that is exactly what they would do). Be sure and include powerful testimonials about the income and bonuses of the company leaders which You can put them in touch with. Once You state your case and have made Your point, just step back and kinda sigh and say ......"well there it is and quite frankly I don't know if You can do it or not." About this time the Red ego will kick in and take over. From here on out they will just go for it on their own. KEYWORDS FOR REDS - Money, money, and more money, power, control and they are too the point. Red's hate indecision, chit-chat and the feeling of losing control. In Closing... Practice Finding Out Two Things About A Person When You First Meet Them. The first thing to determine is whether the person is being direct or indirect with You. When You ask a question, does the person answer the question directly or do they kinda "go around it" or kinda "beat around the bush" as it were and answer it indirectly? Does the person clearly answer the question or does it seem like they like to qualify or evade the question or the answer? If the person is indirect, choose the left column of the table below, if they are direct, choose the right column. The 2nd determination is whether or not the person is open or self-contained. Okay so exactly what are We looking for here? Alright when You ask a question, does the person give You back only what You asked for as an answer or in some instances not even answer the question at all? If You find that happening You will instantly know You are dealing with a "closed and self-contained" personality. If on the other hand, You find that when they answer Your question they not only give the answer but actually start to "fill in the blanks" with additional information..... then You readily know that You are dealing with an "emotionally available and open" personality. If the person is open, choose the first row of the table below, if they are self-contained; then choose the second row of the table below. Just these two determinations can get You started figuring out what "color" the person is in terms of their personality. With practice You can almost tell what personality type You are dealing with just by the way You hear them saying "hello" when they answer the phone. Example... Hello!... Scott speaking... A bright sunny "hello" delivered with energy could be a Blue, Hello... OBrien Residence... A softer but friendly "hello" could be a Yellow, Uh... Hello... A brusque "hello" in a medium voice, the kind that asks the silently suspicious question....."why are you calling me?" could be a Green. Hello... Who Are You and What do you Want?... A curt "hello" in a louder voice that (silently) prods You to get to the point could be a Red. SO YOU MADE TO THE END.... BASED ON WHAT YOU LEARNED... WHAT COLOR BEST DESCRIBES YOU? WHAT COLOR WOULD YOU PICK FOR OTHER MY VM TEAM MEMBERS?

Below is a script on how to start a phone conversation and build a relationship and trust and after that
are some Questions You can Ask to Help determine someone's Color Personality...

You Certainly will not be asking all these questions, but picking 3 or 4 can help you determine the color
persoanlity. I have highlighted the 4 questions I typically ask personally.

Hello Name?

Hi... This is Scott OBrien. I am giving you a courtesy call concerning ___________________. I'm not
here to sell you anything on this call... I'm calling because I see you landed on my website today and
noticed you had an interest in starting a home based business... so I thought I'd give you a quick call
and see what you found most interesting on my website and if there is anything I can do to help you get
started with a home business OK?

Is this a good time to talk for a few minutes?

Great!....

Good Ice Breakers Questions are:

• Where are you from?
• How's the Weather there?
• Try to think of a recent news story or sporting event you heard on the news from their city.

Then start with the color persoanality questions... be sure to listen to the answers. Remember, you are
listening for Open, Self Contained, Direct, and Indirect

• What kind of work do you do? (think of jobs each color might do... examples: A Nurse may be a
Yellow, An Entertainer may be a Blue, An Engineer may be a Green and The Manager at Starbucks
may be a Red)
• How many hours a week do you work?
• How well do you like your job? (a yellow may say they wish they could be home with there kids, a
blue might be looking for something more fun, a green is annoyed cause things aren't right, and a red
loves his job, but the only reason the company is having success is because of him)
• What do you HATE about your job?
• What are you really good at?
• What do you do with your free time?
• What is the most fun thing you do in a normal day?
• What would be your ideal way to make a living?
• If you had all the TIME in the world to do anything you wanted, what would you do? (a yellow
might want to take the family on vacation, a blue would have a party every night, a green may want to
organize the garage and a red may want to go buy something expensive and show it off.
• Is there any particular kind of opportunity that appeals to you most?
• When you are working, do you feel a need to be around people, or would you just as soon be by
yourself?
• If you had 2 months vacation and all the money you wanted, what would you do?
• How do you like the people you work with?
• Can you see yourself being successful in a home business and make a nice Income? (a
yellow would say maybe, a blue instanly see's it and wants to join, a green needs more facts and a
red will ask how much will I make?)
• What problem scares you to death that more money could solve?
• If you had all the money you needed, what HUGE problem would go away?
• When you find an opportunity that really meets your criteria, how many hours a week could you
put into it?
• Other than money, what are you looking for?
• What does your family mean to you?
• What do you want for your own personal growth?
• What you want to accomplish in your lifetime?
• Is there anything that could prevent you from following through on starting your own business?
• What would it mean to you to help others change their lives?
• What really excites you in life?
• What REALLY makes you angry about your life?
• What would you like to give the people you love most?
• What really, really gets you emotional?
• OK. In what we’ve talked about so far, have we touched on the biggest reasons driving you to be
successful in life?

At this point... you should have an idea what color personality the person you just called is... then you
can form questions based on what you think

A Yellow may be interested if you talk about your team and how they can be involved

A Blue may be interested if you tell them how much fun you are having and all the things you do everyday

A Green may be interested if you give them lots of places to get more facts and information. It may be
best to tell them you'll call back tomorrow so that can go through everything with a fine tooth comb.

A Red will be interested if you tell them you're looking for a leader and the income potential is amazing!

Every Conversation is different, but this should give you a general idea how to determined color
personalities and how to implement them into your conversation to help you connect and build a
relationship with everyone!


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